UI Visual Design

Visual systems that communicate, not just decorate.

High-fidelity screens built from agreed wireframes — design decisions made for reasons, not aesthetics alone.

UI Visual Design is where the product becomes visible. At Nova Studio, this phase begins from approved wireframes — the structural decisions are already made, and the visual design phase is about executing them at a level of quality that earns trust from users and makes developers' work precise.

We design component-by-component. Before full-page compositions are produced, the core component library is established: colour tokens, typography scales, spacing systems, interactive states, and the foundational UI elements that every page will use. This ensures consistency across the full product without individual screens having to re-solve the same problems.

For SaaS products and web apps, we always design for both light and dark modes from the start. Retrofitting dark mode to a design system is significantly more expensive than building it in from the beginning.

Accessibility is a design constraint from the first component, not a checklist at the end. Colour contrast, touch target sizing, focus states, and keyboard navigation patterns are addressed in the design, so they do not need to be fixed in development.

Delivery is in Figma with full design specifications: every component annotated, every spacing value explicit, every interactive state designed. Developers should never have to guess or measure.

In practice

A health app in Milan was rejected by their App Store review for accessibility issues. After a UI Visual Design engagement with accessibility as a primary constraint, the next submission was approved and rated among the top-10 apps in their category.
A SaaS product in Bergamo reduced their average support ticket volume by 34% in three months after visual design improvements to their dashboard. The improvement was attributed to clearer data hierarchy and reduced cognitive load.

Common questions

Yes. All screens are designed for desktop, tablet, and mobile as standard. Responsive behaviour is specified in the Figma handoff.
Yes. We work within client-provided brand guidelines or extend them for product contexts where the guidelines are not sufficient.
UI Visual Design
UI Visual Design detail
Included in

This service is included in our Standard and Studio packages, and available as a focused sprint.

Sprint€1,490.75
Standard€3,240.50
Studio€6,890.30
What is included in Standard
Discovery workshop (1.5 hours)
User flow mapping
Wireframe pack (all screens)
Up to 20 high-fidelity screens
Desktop, tablet, and mobile
2 structured revision rounds
Interactive Figma prototype
Basic design system (tokens + key components)

Start with
UI Visual Design.

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